via news.yahoo.com - Reuters reports - "The bodysuit war that reduced the 2009 swimming world championships to farce and effectively turned the sport into a battle of technology could erupt again on Wednesday when Michael Phelps takes to the catwalk to launch a new outfit for next year's London Olympics."
GMM: Is this a replay of the tech suit-wars? Will Olympians and the media claim that Speedo athletes have an unfair advantage? TYR, ARENA and FINIS will surely be launching their own new tech suits in 2012. Hold your breath. This could get interesting fast...




Will see in 2012 what is going to happen.Go Phelps.
Posted by: rent my flat for Olympics | December 23, 2011 at 01:17 AM
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Posted by: Tyra seo | December 15, 2011 at 04:07 AM
Yes, it is already FINA-approved.
I think Speedo did a brilliant job today. Really excellent marketing. Of course, swimmers endorsed by Speedo are going to "sell" the product. I don't blame them one bit. I like, however, that Lochte proved technology isn't necessary to swim faster than everyone's ever swam. This, of course, changes the playing field again. My girls would love these goggles, too!
Posted by: ForTomorrow10 | November 30, 2011 at 01:16 PM
Scott....I'm certain Speedo has gotten approval by FINA already.
ForTomorrow10.... I think Phelps and Lochte are very loyal to Speedo. Speedo's a like a supportive parent in a swimmer's life. You wear it from childhood, meet the Speedo team early on (before you b/c world-class), and Speedo's the first endorsement deal you typically get. It's hard to be critical of them when you're signed. (I was a Speedo athlete in my day.) I think all the top brand will come out with a similiar suit in 2012.
Posted by: gmm | November 30, 2011 at 11:51 AM
Swim suits should now have to be approved BEFORE use. I can understand how drugs might be an "after the fact" item, but suits...get 'em approved PRIOR.
Posted by: Scott Layden | November 30, 2011 at 10:10 AM
What do you think about this, Mel? 2 world records go down at Worlds without any tech suits. Quotes from Lochte and Phelps about how it's "about swimming again" null and void? What do you think?
Posted by: ForTomorrow10 | November 30, 2011 at 09:12 AM