SwimOutlet.com is a giant in swimming retail market. They sell everything; swimsuits, googles, technical gear, and from every brand, TYR, Speedo, Arena. They're also a very creative and courageous company. They love reaching out and interacting with their customers in new and interesting way.
Alexander Seinkiewicz is the creative force behind the scenes, SwimOutlet's Chief Marketing Officer. Tiffany and I (Gold Medal Media, LLC) produced the video with Alexander, and he's relentless when it comes to ideas for the future and how to promote swimming, as a lifestyle and a competitive sport.
TEAM GOLD and the entire GOLD MEDAL DELIVERY video series was Alexander's idea. He wanted a team of elite swimmers surprising kids all across the country. He wanted to bridge the gap between elite athletes and age group swimmers in a fun way.
TEAM GOLD (left to right): Magnuson, Crocker, Grevers, Weber-Gale, Correia
The SwimOutlet PHONE in the video was Tiffany's idea, a fun touchstone you'll see in the future.