Apolo Anton Ohno is out and about, everywhere. The most decorated US Winter Olympian, an 8-time medalist, is pitching for seven different corporate partners, selling his own weigh-loss supplements, and, rather methodically, managing to stay in the public's eye non-stop. That's not an easy thing to do when the Olympic competition's over and NBC turns off their cameras.
Ohno's next gig, or one of his many next gigs: the New York City Marathon, November 6th, a smart move on Ohno's part.
The annual NYC Marathon attracts tens of thousands of applicants (this year over 140,000 applied to run) and has an economic impact of over $300,000,000 on The Big Apple. In other words, the NYC Marathon is a tent-pole event and cash-cow, with a formidable marketing budget... Why the hell am I writing about this? In April? (Answer: marketing manipulation.)
If you're an Olympic athlete and/or agent, watch Ohno Incorporated in action. Watch and learn. Ohno is diligently building a personal brand that will net him tens of millions over his lifetime... Sure, we all can't be 8-time Olympic medalists, but many have hardware and a passion to stay involved in the Olympic Movement. Following Ohno's biz moves, you could create your own brand in your community. Click here and start by studying his calendar of gigs and self-generated media on his website.
Here's Ohno's Olympic manager and entertainment manager.
GOLD MEDAL MEDIA (I swam, I swim, and as a swimmer I love swimming)
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