"Michael Phelps sounded weary on the other end of the phone line, with good reason.
He had just flown back home from a golf-slash-business outing in China the day before, and now he was off to Las Vegas to unveil a new sponsor he hopes will help increase swimming's popularity — a passion he balances these days with his undisputed talents in the pool."
The LA Times article is all about Phelps getting serious in the wake of Ryan Lochte taking his mantle as the greatest swimmer on earth... Okay, fine, but what's this about "a new sponsor he hopes will help increase swimming's popularity?" Is Phelps starting a swimming channel? A new pro league? Unless the sponsor's backing one of those two ventures, I can't think of any others... Someone help me, please. What's Phelps got up his sleeve? If it's simply more Phelps visibility through sponsorship, sure, that makes sense, but I'd like to see (I hope to see) a bold move made by Mr. Swimming between now and the moment he hangs up his suit.
Gold Medal Media
Wonderful post regarding competition and achieve gold medal. To achieve gold medal, it's pretty tough work but you can do this.
Posted by: בריכות ים | October 16, 2011 at 12:32 PM
The support of the sponsor of one of the two initiatives. I feel fairly strong about this. This blog is amazing.
Posted by: הדברות | October 12, 2011 at 11:48 AM
It was such a big let down when it was spas. That just seems gimmicky and they probably aren't cheap. I don't think they will "increase the popularity of swimming", Michael! But I think I understand - money is hard to turn down.
Posted by: alex | November 16, 2010 at 08:03 AM
Swimming Champion Michael Phelps and Master Spas® Create New Line of Signature Swim Spas
Phelps and Coach Bob Bowman Aid in Development of “Michael Phelps Signature Swim Spa by Master Spas”
http://www.businesswire.com/news/home/20101103006506/en/Swimming-Champion-Michael-Phelps-Master-Spas%C2%AE-Create
Posted by: Joel | November 03, 2010 at 05:00 PM