Stephanie's anti-gay tweet has ripped her imagine for the last 24 hours, not to mention costing her a high-profile endorsement with Jaguar. While her friends and Olympic swimming peers know she is not homophobic, they are quick to add that it was an unfortunate lapse of judgement with catastrophic consequences.
With the biographical addition in Wikipedia, it's already a part of "Rice history":
In September 2010, Rice came under fire for tweeting an allegedly homophobic slur in response to the Wallabies defeat of the Springboks. Consequently one of her sponsors, Jaguar has ceased all association with the athlete.
Social media has been a boon to Olympians who rarely reach their audience outside of National Championship, World Championship and Olympic competitions. To date, this is the first case I've witnessed where its misuse has cost an Olympian an endorsement. If there are other cases of misuse, I would be curious to see the examples. Please comment or email me directly.
GOLD MEDAL MEDIA