B.J. Bedford (Miller) is an Olympic gold medalist from the 2000 Games in Sydney. Famous for dying her hair red, white and blue, she has an infectious sense of humor, but it is her intelligence that sucks you in. BJ is not your typical Olympian. She understands the sports biz and has many, many loyal friends. BJ was a marketing executive at NIKE SWIM, back when they signed many of swimming's biggest stars. From there she branched out to a much larger market selling Nike products through IMPACT SPORTS. BJ, who always keeps pace with the market, is now an executive at OTTER BOX, marketing high-end protective covers for the exploding iPhone market.
1) How are your Winter Olympian connections? I have a few good Winter Olympic buddies. Most are like very distance cousins.
So, my Olympic connections are not very solid. I knew Picabo Street peripherally, and I feel like I know Apollo because his agent was also my agent (I love Janie Miller). I spoke to my mom yesterday about the Olympics and she said she’s been glued to the TV. Ever since she got to go to watch me, she has been a huge Olympic fan just because she understands now what hard work and dedication it takes to get there. Although I don’t KNOW any of the Winter Olympians, I definitely feel like I understand what it takes to get there and I celebrate with them for even getting to Vancouver. I love to watch people’s dreams come true on a world stage. It’s incredible.
2) Are you watching the Vancouver Games? Who's captured your attention?
Definitely been watching, and the one who I just *think* about and start to get tears in my eyes is Lindsey Vonn. I have never met her, I don’t know her, but I am SO proud of her. I know what it is to race your heart out four years prior and to fall short but not to give up. And to see her win the gold (and the US went 1-2!!) was just something that brought me back to what it felt like for me in Sydney. People don’t understand the YEARS of preparation that go into a race that is less than two minutes. Less than two minutes of your life. She trained for probably 20 years for two minutes.
3) If you could do one Winter Olympic sport, what would it be?
I would LOVE to do the ski jump. I actually love heights. I love tall buildings, climbing things… and the rush they get every time they soar off that jump. Can you imagine the exhilaration? Wow, I would love to do that. Think of the view while the wind flies in your face… I’d love that.
4) The media has called this the Twitter Games. How many Winter Olympians are on iPhones, texting and tweeting and emailing photos? What do you think?
I think that technology is constantly moving and people are learning ways to market themselves that have previously been prohibitively expensive. It used to be to reach a wide audience, you were beholden to NBC – to the media. Now, we ARE the media. The digital revolution has created an instantaneously accessible hero. It’s fantastic, but the public also has a very short attention span, so it’s going to be a quick hit. As for how many are on twitter, I have NO idea. But I would imagine somewhere in the vicinity of 75-80%.
5) You lived it up at the Sydney Olympics. What kind of images of you would've been blasted across the web if iPhones had existed in 2000? Describe them to us.
Oh, Mel. That’s an evil question. Let’s just face it that you and I were lucky that such things weren’t in existence when we were at the peak of our careers. On facebook, Kristy Kowal posted a couple of pictures of the two of us singing on stage with the band at the Sports Illustrated party. I think I was wearing plastic. Kristy looks very cute. I look a little like an alien.
The photo BJ mentioned is below:
6) Are you seeing a lot of Otter Box in Vancouver? I see the defender series all the time. Then again, you see what you've got.
Adam Havens, one of our engineers, just got back from Vancouver. He was at the USA-Sweden curling match (and is now diligently trying to begin a curling team here in Fort Collins), and said that his friends told him he was on TV at least 10 times. Aside from that, I haven’t seen too much of the product. But I’m working a bit with our PR team to get some of our stuff out to swimmers – I want to make sure I hook up the roots if I can!
7) I love my iPhone. It's a romance. Then again, what I really love is staying connected to all my friends, especially from big events. How much did you connect with friends and family back home while you were in Sydney?
We got cell phones in Sydney, but we didn’t have any international calling – or at least, it wasn’t free. I think a few people ran out of their service within a day or two. You could buy more minutes, but it was pretty limited. I talked to my family who came to Sydney, and then we (swimmers on the team) would coordinate as to where we wanted to go and things like that. We didn’t have anything remotely as advanced as we have now, or at least none of us were really as plugged in to any kind of social media at that point, so this is a new and incredible way of connecting with your friends AND the public.
8) The Olympic Committee has tried to limit, even stop, athlete's blogging from the Olympics, unless it's for NBC or TeamUSA.org. I'm sympathetic, but isn't all this tweeting just a lot of short blogs? Has the Olympic media model (NBC coverage) been diluted in this new age of instant bits of information?
It’s such a tight line, don’t you think? I think the way information is transmitted has changed, and that NBC and the Olympic media need to work with the changes rather than restrict what can and can’t be said. What you’re going to have is a reaction against the restrictions and ultimately one person or maybe even a team will take a stand against it. Like I was saying before, Olympians work for YEARS to have a one or two minute race, often. Limiting how they can market themselves is pretty unfair, in my opinion. Especially winter Olympians – they don’t make a lot of money to do what they love to do (perhaps with the notable exception of hockey). Limiting the way they can market themselves is akin to taking away a potential revenue stream. I think the NBC model needs to be diluted. The more points of view a consumer of media has access to, the more of the story they’re really going to get. Let’s face it, not many of us fit into a sound-byte or a three-minute docu-drama about the years of training and struggles we went through to get there. I say let them speak.
9) Ok, serious question. How would you advise a young Olympic star to use social media?
Serious answer is to talk with your coach. Come up with a plan. Do as much (or as little) as you’re comfortable with. If you’re a private person, don’t do it! If you’re an outgoing nut-ball like me, then chat away. But come up with a plan, stick to it, take it seriously (just like you would your training and competing) and then protect your iPhone or BlackBerry with an OtterBox so you know it won’t get hurt and disconnect you from the waiting world!
10) Let's switch gears and talk swimming. The Austin Grand Prix's coming up. How much do you miss your Longhorns? How about 6th Street?
Ah, my Longhorns. Proud to be a Lady Longhorn – HOOK EM! I love my ‘horns. I love Austin. But I celebrate their victories now more from home and sitting on the couch. My kiddos are so little now that I don’t really go do anything like going to events and hit 6th Street any more. I’m too old for it, really. I can’t do it like I used to! I’ll be watching results and cheering for the burnt orange, though, as always.
11) Natalie Coughlin's coming to the Austin Grand Prix, her first competition since Beijing. Any predictions? She's pretty unique. She missed most of the swimsuit drama, sitting out the 2009 season.
I know. Natalie is a lot like Dara in her physical ability. I think Natalie will be a force to be reckoned with. Her ability is very much about her feel for the water, and I don’t think she’ll ever lose that. She might be a bit rusty, but I wouldn’t expect it to last long. I don’t know anyone who hates to lose more, and that’s a recipe for success.
12) BJ, you were an outspoken purist when it came to the hi-tech bodysuits. Has FINA corrected the path of swimming, going back to fabric and jammers? Is that enough, or should they go further and asterisk the world records set in the hi-tech suits?
I think you just move on. Here in Colorado, we saw just about every state record in the recent girls HS championship meet go down – and no suits. There was no asterisk when the Germans and the Chinese were cheating… let’s just move on, not live in the past and get faster.
13) One Longhorn, Eric Shanteau, swam a 2:11 in the 200 meter breaststroke at the Missouri Grand Prix. Aside from beating Kitajima, more impressively, Shanteau swam within a few tenths of the time he put up last year, wearing a bodysuit. What do you think?
I think it’s about the swimmer. I think as long as there are goals out there, times that are faster than what you’ve been, there will be records. We’re an “I-Can-Do-That” type of sport and type of people. We’ll find a way. Eric will find a way, and I expect him to blow not only that time away, but also Kitajima.
14) You're outside of the swimming market, biz-wise. Are you happy to get a little distance from the sport you've been so close to for so long?
I stay involved peripherally with you, with some of the vendors. I keep my fingers in a little bit. But I stay far enough out of it so I can still love it. I noticed I was feeling a little stifled, a little one-dimensional for myself. I wanted to branch out and I’ve definitely felt more in love with the sport since I’ve been out. I’m actually volunteer coaching at Rocky Mountain High School here in Fort Collins. I only make morning practices, but I love working with the kids. I actually have space in myself to give back now that I’m not in it every day as my life.
15) What are you looking forward to for this Summer at Pan Pacs? Are you going? Are we going to party and celebrate with National Team Alumni there?
I don’t even know where it is this time! I have a ton of travel planned this summer, so I don’t think I’ll be able to make Pan Pacs. I have a couple of weddings, a mile sea swim in the Caymans and my 20th HS reunion! Can’t believe all that! But I will read your blog and keep up with you and depend on you to see it and then tell me what it’s like. I love what you do, and I think you and Tiff are amazing. You’ve brought new life to our sport, and made it accessible to a whole new world of people who wouldn’t see it otherwise. Thank you, Mel. I love you guys. XOXO
We love you too, BJ! Thanks for checking in! xoxox
And, for anyone who missed BJ's Gold Medal Minute interview, here it is. Gold Medal Media.