USMS Nets Endorsement Deal, Milorad Cavic sets sights on Beating Michael Phelps
US Masters Swimming is 50,000 members strong, and with their new Executive Director, Rob Butcher, at the helm, they're moving, shaking, and signing new deals!
Chattem Inc., already a proud sponsor of US Masters Swimming through its UltraSwim Shampoo product, is apparently very pleased with the relationship. They're renewing their support, and adding new products to the partnership.
“We developed a grass roots sampling and brand activation plan for UltraSwim to better take advantage of its sponsorship with the U.S. Masters Swimming membership, and it became apparent to both Chattem and us that the activation plan could naturally be extended to their BullFrog, Icy Hott and Gold Bond brands,” Rob Butcher said.
I bet Rob did. Rob's a smart guy. In any relationship, he always looks for the win-win. Since he took over at USMS, he's been on the road extolling the virtues of the best kept secret in swimming, something he calls "the circle of life." I've hear him say it over and over, and I understand. There's no reason to stop swimming, no reason not to extend your love of the sport, no matter what your age or level of fitness. Simply put: Swim.
I've drunk the cool aid. My wife and I are back in to water as well. We've benefited from Rob's mantra since we started hearing it two years before he became USMS's Executive Director.
IN OTHER NEWS
Milorad "Mike" Cavic, fresh off of his 100 fly win at the short course meters European Championships, is already setting his sights on World Championships in Rome next year:
"There is still room for improvement," Cavic told Blic Online Sports. "I don't know how quick Michael Phelps is going to be, but I believe I can swim the 100m butterfly in under 50.3 seconds, which is the current world record."
Cavic burst on the world stage when he was touched out by one-hundredth of a second in Beijing, by Phelps in the 100m fly. Here's a look back at Cavic moments after the dramatic loss:
Australian Olympic Swimming, Blic Online Sports, British Olympic Gold Medalist, Eamon Sullivan, Elite Sports Properties, Gold Medal Mel, Herald Sun Sports, Mel Stewart, Michael Phelps, Milorad Cavic, Olympic 100m Butterfly, Rebecca Adlington, Rob Butcher, US Masters Swimming, US Olympic Swimming, USA Swimming